Projects / aethex
aethex: a stronger brand and art direction for an AI voice-agent platform
Set a stronger brand and art direction for an AI voice-agent platform, added the pages each buyer needs and made demo bookings easier to reach.
- Client
- aethex
- Designed and built by
- Ezzat Abdelrazek
- Built on
- Framer
- What I did
- Art direction, Brand, Website, Conversion
- Live site
- aethexai.com
The challenge
- Give the brand the strength enterprise buyers expect.
- Give each audience its own place on the site.
- Get enterprise visitors to a demo booking without hunting for it.
What I built
An art direction aethex can own.
A new visual direction for the brand, carried through the whole site, starting with a pixel-butterfly visual in the hero.
A page for every buyer.
The Kora 1 engine and its voice library, the enterprise platform with Agent Studio and simulation, and a developer section with the SDK, docs and community links.
A shorter path to a demo.
I reworked the routes through the site so an enterprise visitor reaches a demo booking without looking for it.
The result
aethex now has a look it can call its own, more pages that each answer one buyer’s questions, and a site that converts better than the one it replaced.
Who built it
I’m Ezzat Abdelrazek, a web designer and developer based in Cairo. I sit on the Awwwards jury, I’m in Toptal’s designer network, and I work on every project myself, from the first call to launch. On aethex, that meant setting the art direction and carrying it through every new page.
