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Gambull: a marketing site that explains the game before players start

Built the marketing site for an on-chain strategy game, walking new players through it before they start.

Client
Gambull
Designed and built by
Ezzat Abdelrazek
Built on
Webflow
What I did
Marketing site, Player onboarding
Live site
gambull.xyz

The challenge

  • Explain an on-chain game fast.
  • Keep new players from leaving at the learning curve.
The Gambull home page on desktop

What I built

Shaped around how players learn.

What the game is and how to start playing, in the order a new player needs them.

No rulebook needed.

New players see how it works before they open the game, instead of leaving to read the rules.

The Gambull how it works section on desktop

The result

New players see what the game is and how to start before they open it, instead of leaving to read a rulebook.

Who built it

I’m Ezzat Abdelrazek, a web designer and developer based in Cairo. I sit on the Awwwards jury, I’m in Toptal’s designer network, and I work on every project myself, from the first call to launch. On Gambull, that meant a marketing site shaped around how a new player learns the game.

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